Guest blogging is great; it offers the opportunity to build your brand and establish a more meaningful relationship with your core audience, using someone else’s platform. (For more on the benefits of guest blogging, check out this post.) However, building your own blog can be an even better opportunity to reach your core audience on a more consistent basis. Often times, the idea of establishing a blog is met with resistance, as brands fear they won’t gain enough traffic. Adam Singer, over at The Future Buzz blog, recently featured a great case study on “Ramping Up A New Blog From Scratch.”
Check it out and leave your thoughts below. Have you started a blog? What were the results for your company?