Tag Archives: Social network

The Role of Social Media In the Japan Tsunami

USS Blue Ridge Sailors prepare for possible ea...

Image by Official U.S. Navy Imagery via Flickr

Who would have thought that, with the increasing popularity of social media, that it would be a communication tool during the midst of international crises?

Facebook, YouTube, Twitter and other social media played a key role during recent the Japan tsunami crisis, according to an article on the Public Relations Society of America‘s website. “Within days of the Japanese earthquake and tsunami, 64 percent of blog links, 32 percent of Twitter news links and the top-20 YouTube videos carried news and information about the crisis,” according to “Crisis in Japan showcases vital role of social media during crises.”

For the complete story, click here.


30 days to a stronger Twitter presence

Twitter logo initial

Image via Wikipedia

Just two short weeks ago, I embarked on a journey to learn more about Twitter, the microblogging phenomenon. As a public relations and marketing professional, there’s no way I could justify not knowing how to take full advantage of this free tool for my clients. And so my experiment began—although I am only halfway through this month-long experiment, I thought I’d report on what I’ve learned thus far:

Interact

Early on in my experiment, I learned that Tweeters love interacting with other followers. The very essence of social media is sharing, or being social. So instead of passively listening as I had done in the past—which is very important, by the way—I jumped into the conversation and began interacting with my followers and those that I am following as well.

Become a Resource

Not only did I interact, but I provided useful resources. How did I know these resources were helpful? During the listening phase of my experiment, I was able to learn a little bit more about my fellow Tweeters. They loved this and responded favorably.

So far, I have had 69 interactions and a 30% increase in Twitter followers. This is major for me, considering that I had absolutely no interactions in the 30 days prior to beginning this experiment. At the onset, I had 99 followers and now have 128. The increase may seem small compared to those with thousands of followers, but followers who aren’t in your target audience don’t mean a thing. Fortunately, all 29 of my new followers are networking contacts or potential new business that have directly reached out to me since becoming “followers.”

As you can see, the experiment is going great. My only regret is not taking advantage of Twitter sooner.

Now what are you waiting for? Follow me @PublicityStunt. See you there.


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