Tag Archives: Real Housewives of Atlanta

Nene’s Twitter Meltdown a PR No No–Aftermath of ‘Real Housewives of Atlanta’

If you’re like most of urban America, then you likely tuned in to Real Housewives of Atlanta, well, at least the folks at Publicity Stunt Inc did (myself and vice president Shelly Andoh) did. And what a riot.

Just a few months ago, Greg, husband to reality show phenom, Nene Leakes, learned that hard way that nothing is off the record. (If you missed the full audio to that, click here.) Well, this episode, it was his wife who learned a valuable public relations lesson.

Last night, she showed her you-know-what and Twitter was abuzz with criticisms of her actions and, ultimately, supporting our semi-argument against celebrities with Twitter accounts. (If you missed that, click here.)

Leakes had a mini Twitter breakdown, firing off a number of tweets, including: “Yall some trading @sses! Everybody has a limit!” and “I never wanted 2 get on the bus or go 2 Florida wit these hating chicks! Believe that.”

Real Housewives of Atlanta Star, Nene Leakes, fires off a series of tweets after less than flattering comments about last night's episode

Man down, celebrity in distress! 

Before the advent of Twitter, fans would have never known that Nene was this upset by her television show appearance and she likely never would have responded so irrationally. Her comments, which were clearly direct responses to the tweets of fans,  were obviously not well thought out and may ultimately cause her to lose many fans.

A well thought out social media/pr strategy would have Nene providing a blanket response (if Twitter was a must-use tool) and then offering interviews or releasing a video statement to internet blogs. In these interviews, she would not be extremely defensive, but rather extremely kind and mild-mannered like the Nene Leakes that we so often see on Bravo TV’s Watch What Happens. This persona would offset the horrible display of character that was shown for all the world to see last night. 

What do you think? Did Nene overreact? Will this harm her public image?

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Real Housewives of Atlanta husband learns that “nothing is off the record” — Full audio included

Greg Leakes, husband of Real Housewives of Atlanta reality star Nene Leakes, learned the hard way that “nothing is off the record.” Of course, this is a public relations 101 lesson and any PR professional worth his or her worth knows that you should never tell anyone anything that you wouldn’t want repeated, but this rule especially applies to relationships with members of the media. This knowledge isn’t so common outside of the profession, which became quite clear after watching RHOA.

On this week’s episode, Greg spills the beans to radio personality of Large FM, Cory. Although he thinks he is confiding in a friend, turns out he was sharing the intimate details of his relationship with all of Atlanta and, ultimately, all of the world. To-date, the video has had more than 72,000 YouTube views–and this was before it aired on national television.

Next time you speak with a reporter, blogger, “friend” or otherwise, remember: nothing is off the record.

To listen to the complete interview, check out the video below.


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