Tag Archives: Public Relations Society of America

The Role of Social Media In the Japan Tsunami

USS Blue Ridge Sailors prepare for possible ea...

Image by Official U.S. Navy Imagery via Flickr

Who would have thought that, with the increasing popularity of social media, that it would be a communication tool during the midst of international crises?

Facebook, YouTube, Twitter and other social media played a key role during recent¬†the Japan tsunami crisis, according to an article on the Public Relations Society of America‘s website. “Within days of the Japanese earthquake and tsunami, 64 percent of blog links, 32 percent of Twitter news links and the top-20 YouTube videos carried news and information about the crisis,” according to “Crisis in Japan¬†showcases vital role of social media during crises.”

For the complete story, click here.


New Rules of Press Release Writing

Cover of "The New Rules of Marketing and ...

Cover via Amazon

Since there are “New Rules of Marketing and PR,” according to one of my favorite authors David Meerman Scott, it’s only natural that there are new rules to press release writing as well.

The folks over at the Public Relations Society of America were kind enough to break down exactly what those new rules are for you.

Check it out here and leave your thoughts below.

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