Tag Archives: Press release

Don’t Come to the Table with Chevrolet Funds and Rolls Royce Taste – Setting an Appropriate PR Budget

Chevrolet concessionaria

Image via Wikipedia

One of the many questions that I am asked by those hoping to take their career to the next level is:  How much should I invest in public relations each month?

The answer: It depends.

Monthly budgets can range from $250 to more than $3,000. Your first instinct may be to go for the smaller budget; however, keep in the mind that those budgets won’t yield as much in terms of results. A budget of $250 will likely only generate a press release or two per month and maybe a little media pitching.

You can’t bring the funds for a Chevrolet but expect to leave with a Rolls Royce.

That said, if you have high expectations, be sure that your budget aligns with those expectations.

A reasonable budget is around $800 per month. Compared to advertising, it is a very modest price. This budget typically works for smaller brands, who want a committed publicist to oversee most of their public relations needs.

On the high-end, a brand can spend upwards of several thousand dollars. In those cases, the company is likely a large, already established one and has the funds to spend on a full-time publicist.

When establishing your budget, think about questions like: Does your business have something to say to the public on a regular basis? Are you a new brand in need of generous media coverage? Do you need a dedicated team to handle your communications needs?

If you answered yes to those questions, you’d likely benefit from a “reasonable budget.” (See above.)

No worries, if you are unable to pay for representation, some firms, including Publicity Stunt Inc, offer do-it-yourself packages. With customized plans, developed just for your brand, you save money by doing the work yourself, following our plan.

PR budgets are not one-size-fits-all. No matter your budget, you can reap the positive benefits of public relations just make sure your expectations are realistic.


New Rules of Press Release Writing

Cover of "The New Rules of Marketing and ...

Cover via Amazon

Since there are “New Rules of Marketing and PR,” according to one of my favorite authors David Meerman Scott, it’s only natural that there are new rules to press release writing as well.

The folks over at the Public Relations Society of America were kind enough to break down exactly what those new rules are for you.

Check it out here and leave your thoughts below.


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