Tag Archives: Chevrolet Cruze

Chevy Cruze’s speed dating marketing ploy

Chevrolet Cruze 1

In a bold–and creative–marketing move, Chevrolet rolled out a speed dating campaign to introduce its┬ánewest vehicle, the Cruze.

The even, “Love in the Fast Lane,” coupled a speed dating event with a product launch for Cruze. Guests were given three minutes to “date” other guests while testing out the latest Chevy.

Advertisements

%d bloggers like this: