As noted in a recent post, developing a company blog can be time-consuming, but a guest blog post is a great alternative. Now that you’ve decided that a guest blog post is worth your time, what do you need to do to get started?
Identifying relevant blogs is a key step. According to BlogPulse, there are more than 148 million blogs and counting, give or take a few million. In the past 24 hours alone, more than 90,000 new blogs have been created. With so many blogs, the task may seem daunting, but it’s critical that your guest post be featured on a blog that is relevant to your brand. If it’s not, it can waste your time and tarnish your reputation. Because of the anonymity that cyberspace offers, users tend to take a no holds barred approach to criticisms. If readers feel that you are peddling irrelevant messages to them, they will be sure to call you out on it.
Become a part of the community. The best way to do this is by posting comments on posts for a few weeks before submitting your pitch. Who knows—the editor may approach you first about a guest post, saving you the trouble of conjuring up a catchy pitch message. This also helps other members of the community to become familiar with who you are and, therefore more receptive, before making your guest post debut.
Include links to your site. Assuming that you do not have a blog already (because you are reading this post), include a link to your brand’s general website. Most blogs include a standard form, where commenters are prompted to provide their name, e-mail and link. The link box is where you want to include your company’s URL. This provides the site moderator and/or editor and community members with a frame of reference for who you are and the company that you represent.
Develop relevant content. Before you pitch the editor, develop an idea of the content that you would like to pitch. Of course it should be relevant to the blog’s general content and should demonstrate an obvious benefit to its readership.
And finally, go for it! Now that you are familiar with the benefits of a guest blog post, as well as what you need to do to get started, all that’s left is the execution phase.
Have you ever been a guest blogger? If so, how did you pitch your post to the blog’s editor?