Driving Customers, Boosting Sales at Your Clothing Boutique

Harvey Nichols display

Harvey Nichols Display -- Image by Frosted Peppercorn via Flickr

With hundreds of clothing boutiques in every metro area, store owners often find it a challenge to stand out and increase store traffic when buyers have countless other options.

Personalized Service

One marketing tactic that boutique owners often overlook is personalizing service for clients. For instance, when a new shipment arrives, a great way to boost sales is to call your best customers and tell them about the new product. This method works especially well when the product is a specialty or limited run item. Doing so tends to make customers feel appreciated and will certainly encourage long-term relationships. The size of boutiques and the special relationships they tend to have with their customers offers a unique opportunity to take advantage of personalized customer outreach, as opposed to the mass outreach that chain stores are forced to use.

Eye-Catching Window Displays

The importance of window displays is often underestimated by boutique owners.  Harvey Nichols, a London-based department store, is world-famous for its window displays (you can view a few photos here). Potential customers flock to the store just to view its ever-changing window displays. Ron Gelfuso, founder of Mavi jeans, says that displays should be changed at least once a week. It may seem to be a hassle, but it will pay off in the end. Regularly updated window displays give the illusion of new merchandise, even when there’s none. This will intrigue customers and, ultimately, increase store traffic and sales.

Special Events

Finally, special events are always a great way to attract buyers. Nordstrom, a leading retailer, is known for its half-yearly sales. Although the sale is just a sale, the company has done an exceptional job at branding it as an event. Sale events aren’t limited to retail giants like Nordstrom; boutiques can benefit as well from similar marketing tactics.

Boosting sales isn’t impossible, but for the busy boutique owner, sometimes it can seem that way. These tips should help jumpstart those efforts. Check back often for more!


In the News: Janice Sumler Edmond in National Geographic

This month, Publicity Stunt Inc client, Professor Janice Sumler-Edmond, was featured alongside Morgan Freeman and Martin Luther King, Jr. in the National Geographic Museum’s online magazine. In “An Interview with Janice Sumler-Edmond,” Professor Sumler-Edmond shares her views on African American history and her favorite exhibit at the National Geographic Museum.

Check out the complete article here.

In the News: Lovie’s Letter Paper Co. Featured on Designs by Shay Wedding Planning Blog

Recently, our client Lovie’s Letter Paper Co. was featured on Designs by Shay, a leading Chicago-based wedding planning blog. In an article titled “Lovie’s Letter Paper Company–Chicago and Beyond,” wedding planner Sharon “Shay” Patrice, owner of Simply Perfect Peace event planning, explores the history behind Lovie’s Letter Paper Co., as well as a look at the personal taste and style of owner Sequena Luckett.

Lovie's Letter Paper Co.

Check out Lovie’s Letter Paper Co. here on Designs by Shay.

The Role of Social Media In the Japan Tsunami

USS Blue Ridge Sailors prepare for possible ea...

Image by Official U.S. Navy Imagery via Flickr

Who would have thought that, with the increasing popularity of social media, that it would be a communication tool during the midst of international crises?

Facebook, YouTube, Twitter and other social media played a key role during recent the Japan tsunami crisis, according to an article on the Public Relations Society of America‘s website. “Within days of the Japanese earthquake and tsunami, 64 percent of blog links, 32 percent of Twitter news links and the top-20 YouTube videos carried news and information about the crisis,” according to “Crisis in Japan showcases vital role of social media during crises.”

For the complete story, click here.

News Advisory: Bryan “BJ the Chicago Kid” Sledge Talks 19-City Tour with Diddy-Dirty Money, Opening for Prince

CHICAGO- April 8 – Beginning next Wednesday, April 13, Chicago’s own Bryan “BJ the Chicago Kid” will launch a 19-city tour as a supporting vocalist for the Diddy-Dirty Money “Coming Home Tour.” The tour starts in Minneapolis, Minn., with stops in New York, San Francisco, Los Angeles, Orlando and, of course, BJ’s hometown: Chicago, which takes place on Thursday, April 14, at the House of Blues.
Bryan Sledge, a.k.a. BJ the Chicago KidThis year has been a monumental one for his career, with a number of pivotal points, including the opportunity to open for the legendary Artist Formerly Known as Prince just two weeks ago.
“I’m thankful for everything that comes my way and just want to keep representing Chicago in the best way I can,” says BJ the Chicago Kid. And represent he does–not very many can add performing with Diddy, Mary J. Blige and other legends to their credits.
Who knows what’s next for BJ the Chicago Kid, but at this rate, the sky is the limit for this Chicago-born artist.
For more information on BJ the Chicago Kid, visit his website at ListentoBJ.com. For a complete tour schedule, visit the official Diddy-Dirty Money tour page.  
For interview opportunities with BJ the Chicago Kid, contact Miko Franklin at 773.980.6404 or m.franklin@publicitystuntinc.com.

Inside the Industry…with DJ Geno

The Chicago music business is a complex industry, in which very few can actually claim success. DJ Geno,  protégé and former manager of one of the city’s best rappers, GLC, is one of the few to actually have penetrated this tough market. His credentials include being an internationally known DJ and the owner of a music consulting company. During a recent sit down with him, DJ Geno explained how he made it and what other Chicago musicians can do to boost their careers.

 WGeno, GLCith more than 12 years of industry experience under his belt, what better source than DJ Geno to gain invaluable industry insight?

 DJ Geno credits Nappy Boy recording artist Shawnna for giving him his first break in the industry years ago. After interning at Def Jam and Interscope, not only did he serve as her road DJ, but her manager as well. As a result of this experience, DJ Geno notes that branding is key for musicians hoping to establish a long-term career in the industry: “By branding myself as a go-getter, ready to do what it took to get the job done, Shawnna and others were ready to give me the opportunities to advance my career. All you have is your image and with so many people trying to ‘get on,’ it’s important that you stand out—in a good way,” he noted.

 He also says that networking is another critical piece to breaking into the industry. According to DJ Geno, “it’s all about who you know” applies to the arts and entertainment industries just like any other.  

 When asked why Chicago remains a second class city, compared to the likes of New York and Los Angeles, ever-faithful to his city, DJ Geno says “Chicago is a first class city, but our mentality has to portray that.  Meaning, we have to do first class business with each other. … We need to embrace each other and our resources.”

 DJ Geno gives Hollywood Holt his props for being ahead of the curve when it comes to marketing and branding in the industry. “He is smart because he keeps himself relevant even if he just DJing a party. So when you think of party you think of him.” Using the web is a great way to develop a full-fledged campaign for a fraction of the price of traditional campaigns, but with similar results. DJ Geno recommends that artists to take advantage.

 It’s hard to break into the industry, but not impossible. With role models like DJ Geno paving the way for up-and-coming musicians and industry professionals in Chicago, it’s now easier than ever.

Lupe Fiasco’s Recent “Concert”…a Fiasco?

Lupe Fiasco, Hovefestivalen 2008

Image by NRK P3 via Flickr

The Internet has been abuzz with the turn of events related to a recent Lupe Fiasco appearance at the House of Blues Chicago. Concertgoers were expecting a performance, but instead received a brief appearance, according to this blog post by WBEZ.

Later, Fiasco took to Twitter to say, among other tweets: “Come on chitown press & media. I said i was sorry for the HOB event & it wasn’t even my fault.”

Apparently, there was a mix-up between what the event promoters advertised and what was actually delivered.

Fiasco’s fiasco shows the importance of developing a positive reputation with the press before something bad happens. Coverage of this disaster has been minimal and it’s likely due to the rapper’s past favorable image.

But hey, Lupe, if you’re reading this, offer up a free concert to ticket holders. Every disaster offers an opportunity to turn negative publicity into positive publicity.

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