Category Archives: Uncategorized

The Customer Experience

Email service providers are blanketing the world with services and technology.  I am a true believer that marketers must engage consumers via email and social channels and must do so in a programmatic and relevant way.  However, even with technology, strategy and marketing focus, some programs fail while others succeed — even when similar execution strategies are applied.  What causes this variance? Easy, the customer experience.  At its core, it is the customer experience that turns a one-time buyer into a loyal customer, subscriber, fan or follower.  I feel we lose sight of this fact at times. 

The point is that customer loyalty does not start on a Facebook page or in a Twitter feed.  It is not developed solely through relevant email communications and the appropriate cadence of messages.

Engagement between a brand and a consumer in any channel (email or social media) starts with the customer’s experience with that brand. If the customer experience is average, your consumer is unlikely to be a repeat buyer, they are less likely to click and open your communications, and they are never going to spend their social capital recruiting their friends to be your customers.


Bin Laden Assassination Boosts President Obama’s Ratings to an All-Time High

Official presidential portrait of Barack Obama...

Image via Wikipedia

The recent assassination of Osama bin Laden under the leadership of President Barack Obama has brought a sense of justice to many Americans, particularly those who were affected by the horrific acts of 9/11.

And with the 2011 presidential election just months away, the unasked question on many minds is: ‘Will the recent murder of Osama bin Laden boost Obama’s approval rating?’

This may be a question for many, but for me it is a certainty.

The death of Osama bin Laden will positively increase President Barack Obama’s approval ratings.

Americans have lived in fear for a decade, nervously anticipating another act of terror by bin Laden, but now that he is dead, the country has breathed a collective sigh of relief.

Not surprisingly, President Obama is reaping the benefits of his heroic act right now. In fact, the speech that he delivered, announcing the death of bin Laden, earned President Obama his highest approval ratings ever. And this wasn’t a fluke. Nearly 57 million viewers tuned in to his speech—more than any other time during his presidency (although his acceptance speech drew 70 million viewers). According to the New York Times, his approval rating increased by 11 points after that speech—pretty impressive.

All Obama needs to do is continue riding the coattails of this success to the election and it’s a sure-win. The death of the terrorist was the act that Obama needed to boost his image and it came just in time. If he can turn the economy around within the next few months, there will be no question that the 2011 election will be a victory for our current president.

Sure, President Obama didn’t hunt bin Laden down to gain cool points for the election, but it sure won’t hurt.

Pardon Our Error…In Regards to the Royal Wedding-Inspired Stationery

Kate Middleton at the Garter Procession (with ...

Image via Wikipedia

In yesterday’s news release, we failed to mention the official name of the Kate Middleton-style invitation. Officially titled the ‘Windsor,’ the royal blue and gold invitation was handpicked for brides who want to wed like a princess for a fraction of the cost. The Princess Diana and Queen Elizabeth, both 100% cotton, are officially titled the ‘Royal Collection.’

In the News: Lovie’s Letter Paper Co. Featured on Designs by Shay Wedding Planning Blog

Recently, our client Lovie’s Letter Paper Co. was featured on Designs by Shay, a leading Chicago-based wedding planning blog. In an article titled “Lovie’s Letter Paper Company–Chicago and Beyond,” wedding planner Sharon “Shay” Patrice, owner of Simply Perfect Peace event planning, explores the history behind Lovie’s Letter Paper Co., as well as a look at the personal taste and style of owner Sequena Luckett.

Lovie's Letter Paper Co.

Check out Lovie’s Letter Paper Co. here on Designs by Shay.

Chicago Auto Show Exhibitors Provide a Lesson in Trade Show Marketing

As expected, Chicagoans turned out in droves to see the latest model cars and concept cars at the Chicago 2011 auto show on its last day, Sunday, Feb. 20.

There were a number of creative displays. And, quite frankly, I was surprised that the majority of the creative displays were produced by mid-level manufacturers and not luxury, high-end companies, who seemingly have extra money to burn.

Chevrolet, Cadillac and Toyota, in my opinion, produced the best exhibits.

Chevy’s Volt was definitely one of the leaders for the most creative exhibit, with a test drive set in an idyllic park setting, complete with grass, trees and real flowers. The flowers were an unexpected treat, bringing a fresh scent to the otherwise bland exhibit hall smell. What a great way to get potential customers to fall in love with your product, than to give them a free test drive on their terms.

Cadillac’s interactive display was clever as well. The enormous display wall, which resembled a giant iPod touch, allowed visitors to learn more about the company’s product lineup through a drag-and-drop multimedia screen. Although I’m not in the market for a Cadillac, the exhibit surely caught my attention and, apparently, that of countless other visitors as well. Because of their creativity, I am sure this brand will remain top-of-mind for those who are currently in the market for a new car and those who will be soon. Job well done, Cadillac.

Toyota made great use of creative marketing and, in the aftermath of their faulty accelerators and the resulting public relations disaster, perhaps the company is finally bouncing back. Not only did they engage attendees by allowing them to make professional commercials to promote Toyota’s hybrid star, the Prius, the company went above and beyond on event sponsorship by securing prime marketing real estate in the exhibit hall with Prius banners. Not stopping there, Toyota asked visitors to text for more info on certain car models and used QR codes for the techno-savvy in attendance.

Manufacturers at the Chicago Auto Show 2011 showed that trade show marketing doesn’t always have to be a bore. I was thoroughly impressed.

Did you attend the show? If so, what were your thoughts? Impressive or a waste of money?

News Release: Triplett Records, Night Rider Entertainment Presents

CHICAGO, IL- Feb. 18, 2011 – Triplett Records and Night Rider Entertainment present “The Gone Green 12-City Tour.” Headlining is Chicago’s own Shawnna during the first stop of the national tour in Joliet, Ill., on Feb. 25. Other notable performers include the Green Team, Trouble Boiz, Ash Loc and Blind Thugg, as well as Da Twenz 2Gs, King of Kings and Leon Triplett. Performances begin at 9 p.m.  
Rapper Shawnna
The kick-off performance in Joliet will be held at the world-famous Joe’s Bar, 4220 W. Jefferson Street. Tickets are $20 and can be purchased at the door. Guests must be 21 and older to attend. VIP accommodations are available as well.

 Additional tour dates will be announced at a later date.  

Triplett Records is also scheduled to release a project that will include Triplett Records’ label artists and the Green Team, titled “Hands Up, Man Down.” The project is a tribute to NBA superstars Kobe Bryant and Lebron James.

 For more information on Triplett Records’ artists, please visit or call 773.983.4193.


First Lady Michelle Obama Proves That Image Really IS Everything

President Barack Obama and first lady Michelle...

Image via Wikipedia

When First Lady Michelle Obama appeared on the arm of our first African-American president Barack Obama in her one-of-a-kind Alexander McQueen gown at a recent state dinner, fashionistas around the country ran to the nearest malls and department stores to purchase replicas.

Mrs. Obama’s influence is undeniable.

Her intelligence and beauty aren’t the only qualities that make her relatable to most American women; it’s her sense of style. And who knew that, that same sense of style could work wonders in gaining the favor of the American people?

According to a recent Atlanta Journal Constitution blog post, Mrs. Obama’s current favorability ratings are at an astounding 72%. The link between the public’s positive perception of the First Lady and her sense of style are indisputable. Every other day the First Lady is recognized for her sense of style in leading publications, including the Huffington Post and the United Kingdom’s Telegraph–even Harper’s Bazaar has labeled her a fashion icon. She has used the same platforms that admire her fashion forwardness as a platform to speak on issues of importance, including childhood obesity, military families and more, ultimately gaining the respect and admiration of the public.

While some discount the importance of image and its relation to public perception, Mrs. Obama proves that image is everything. Take note.

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