Category Archives: Publicity Stunt Inc Business

Don’t Come to the Table with Chevrolet Funds and Rolls Royce Taste – Setting an Appropriate PR Budget

Chevrolet concessionaria

Image via Wikipedia

One of the many questions that I am asked by those hoping to take their career to the next level is:  How much should I invest in public relations each month?

The answer: It depends.

Monthly budgets can range from $250 to more than $3,000. Your first instinct may be to go for the smaller budget; however, keep in the mind that those budgets won’t yield as much in terms of results. A budget of $250 will likely only generate a press release or two per month and maybe a little media pitching.

You can’t bring the funds for a Chevrolet but expect to leave with a Rolls Royce.

That said, if you have high expectations, be sure that your budget aligns with those expectations.

A reasonable budget is around $800 per month. Compared to advertising, it is a very modest price. This budget typically works for smaller brands, who want a committed publicist to oversee most of their public relations needs.

On the high-end, a brand can spend upwards of several thousand dollars. In those cases, the company is likely a large, already established one and has the funds to spend on a full-time publicist.

When establishing your budget, think about questions like: Does your business have something to say to the public on a regular basis? Are you a new brand in need of generous media coverage? Do you need a dedicated team to handle your communications needs?

If you answered yes to those questions, you’d likely benefit from a “reasonable budget.” (See above.)

No worries, if you are unable to pay for representation, some firms, including Publicity Stunt Inc, offer do-it-yourself packages. With customized plans, developed just for your brand, you save money by doing the work yourself, following our plan.

PR budgets are not one-size-fits-all. No matter your budget, you can reap the positive benefits of public relations just make sure your expectations are realistic.

Advertisements

Publicity Stunt Inc Making It Happen in the UK

After a weeklong trip to Europe, the Publicity Stunt Inc offices are now open and back in business!

While there, we met with a number of movers-and-shakers in London, including Michael “Mykey” Rayon of Rayon-Inc, the owners of Instant Melodies music studio, two lovely reporters from Wink Ball, the UK’s #1 video news website, and last but certainly not least, the lovely young ladies of The Boxettes.

Miko Franklin and Lena Andoh of Publicity Stunt Inc in London

What a great time we had and now we are back in action! Stay tuned for posts featuring our new friends from the UK.


Why YOU Should be Using an Email Marketing Program

Image representing Constant Contact as depicte...

Image via CrunchBase

Chicago’s Office of the City Treasurer (Stephanie Neely), along with Constant Contact, a leading email marketing service provider, sponsored the workshop: “Social Media and E-Mail Marketing Secrets for Small Business Workshop” today. The event, held at the Chicago Cultural Center, 78 E. Randolph, offered a primer on the benefits and best practices of social media and email marketing.

Small business owners, in hopes of keeping overhead low, often skim on costs. One way that many businesses do this is by sending email marketing messages via regular email servers (i.e. Outlook and other webmail). I’m convinced, after attending today’s seminar, that a program like Constant Contact can actually maximize exposure for a minimal cost.

The case studies presented at the seminar were impressive. For instance, the Chicago Youth Symphony Orchestra increased their website traffic by 150% after implementing an email marketing campaign with Constant Contact.

Steve Robinson, regional director for Illinois and Wisconsin of Constant Contact, also made a great case for why companies should use these programs:

  •  Recipients are more likely to open up HTML messages, as opposed to basic text emails.
  •  Companies are able to brand their email newsletters through the use of logos and color schemes (see last point for another reason why this matters).
  • These programs give users the option to manage lists by notifying them of bouncebacks, adding new subscribers and automatically removing unsubscribers.
  •  Tracking success is an underutilized step in marketing because the budgets of small businesses often don’t have room to pay for additional tracking services. Constant Contact automatically tracks email marketing efforts, providing users with a host of useful data, including who opened the message, what they clicked on and whether they forwarded the message to anyone.

If you want to learn more about Constant Contact, check them out online. They offer a 60-day trial, which is perfect to gauge how easy the service is to manage. You can also see how their program works here.

Unfortunately, they don’t provide content for your email marketing newsletters, but don’t worry, we can always help you with that (insert smiley face here). Shoot us an email for more information to m.franklin@publicitystuntinc.com.

What are your thoughts? Have you used Constant Contact before? What about any other email marketing management programs out there?


Publicity Stunt Inc in International Musician Magazine

Every since I was a kid, I’ve always loved to write. That passion has stayed with me throughout the years and is the skill that ultimately led me into the field of public relations. Years later, I am still reaping the benefits of my passion for writing and such was the case when I was asked to pen an article for International Musician Magazine. I’ve known about the article for quite some time, but as always, I’m extremely excited now that I have the hard copy in my hands!

International Musician Magazine Feb. 2011 Issue

I wanted to share the article with you (click here to view it) and I hope that you’ll find it beneficial. And please pass it on!

And as always, thank you for your support.

Miko Franklin




In the news: UnRated Urban Magazine article feature

Did you catch Bryan Sledge, also known as “BJ the Chicago Kid” in UnRated Urban Magazine’s digital mag?

BJ the Chicago Kid

Excerpt here:

A young, soulful voice with an appreciation for and the gift to write “good” music Chicago native Bryan Sledge, aka B.J. The Chicago Kid, has worked with the likes of Mary J. Blige, Mary Mary, Jamie Foxx and Musiq Soulchild to name a few.
 
Now on the verge of becoming a household name himself, Sledge took time to talk to UnRated Urban Magazine about his humble beginnings, aspirations and future plans.
 

To review the article in its entirety, click here.


UPTOWN Weddings & Travel; Lovie’s Letter Paper Co.

One of our favorite magazines, UPTOWN, recently announced the launch of a “Weddings & Travel” special edition release. And with the spring wedding season right around the corner (despite the blizzard conditions that we are enduring right now), this launch couldn’t have been more timely.

Cynthia Bailey covers UPTOWN Weddings & Travel

Cynthia Bailey covers UPTOWN Weddings & Travel

As it happens, we are representing one of Chicago’s premier wedding stationery companies, Lovie’s Letter Paper Co. (In case you missed “Four Tips on Selecting Wedding Invitations,” you can view it here.

If you are a reporter covering wedding trends and would like to speak with the owner of Lovie’s Letter Paper Co., please give us a call at 773.980.6404 or send an email to m.franklin@publicitystuntinc.com.

If you are in the market for wedding stationery, please check out the company site at Lovie’s Letter Paper Co.


We’re Hiring!

As our business grows, we are looking to add one or two reliable interns to the force. And if things work out, we are definitely hoping to offer those interns full-time or part-time positions in the near future.

Details:

Are you looking to gain hands-on experience in fashion, entertainment and lifestyle public relations and marketing? If so, we are looking for you! Apply for a spring/summer internship with Publicity Stunt Inc today.

Responsibilities include:

  •  Contributing stories to The Publicity Stunt Inc Blog
  • Monitoring the news media for news coverage of Publicity Stunt Inc and our clients
  • Developing press releases, advisories, and other written materials
  • Pitching news stories to reporters/editors
  • Identifying story ideas
  • Managing company social media accounts, including Twitter and Facebook fan page

 Preferred skills:

  •  Exceptional writing
  • Great communication, verbal and written
  • Ability to work independently and with a team
  • Knowledge of Associated Press Style standards or willingness to learn
  • Ability to work in a dynamic environment—sometimes fast paced, other times very slow
  • Capacity to effectively handle multiple complex tasks simultaneously

 Current enrollment in college is not required but preferred; however, candidates must be willing to work unpaid/for college credit only.

Please send applications to info@publicitystuntinc.com. Please include cover letter, as well as a resume.


%d bloggers like this: