Are you still scratching your head, wondering whether or not you would benefit from the guidance of a public relations expert?
Many creative brands—artists, designers, musicians and more—question whether or not they can afford to retain a public relations agency.
To be honest, the real question should is: How can you afford to not hire a public relations agency?
Designers: Would you trust your landscaper to forecast next season’s designs?
Musicians: Would you let the pharmacy clerk write your next song?
Artists: Would you let your garbage man handle your legal matters?
Nope, so why take your public relations matters into your own hands?
For starters, enlisting the help of an agency will surely generate awareness for your brand. Our client, Lovie’s Letter Paper Co., has gone from just a handful of visits each day, to more than 600 visits at any given time.
One of the most obvious ways you can benefit from the help of a public relations professional is because of their relationships with members of the media. Publicists specialize in media outreach, which results in high profile media placements for you.
A public relations agency can also help you manage a crisis. Think about Kanye West post-Taylor Swift. Without the help of a seasoned public relations professional, it would have been nearly impossible for the rapper to have bounced back.
Other ways your brand can benefit from a PR agency, include strengthening community relations and supporting your existing public relations programs.
Last but not least, hiring a PR agency can leave you with more time to do what you do best: focus on your craft.