Category Archives: Public relations

How a Public Relations Agency Can Help You: Artists, Designers, Musicians

Kanye West at the Vanity Fair kickoff part for...

Image via Wikipedia

Are you still scratching your head, wondering whether or not you would benefit from the guidance of a public relations expert?

Many creative brands—artists, designers, musicians and more—question whether or not they can afford to retain a public relations agency.

To be honest, the real question should is: How can you afford to not hire a public relations agency?

Designers: Would you trust your landscaper to forecast next season’s designs?

Musicians: Would you let the pharmacy clerk write your next song?

Artists: Would you let your garbage man handle your legal matters?

Nope, so why take your public relations matters into your own hands?

For starters, enlisting the help of an agency will surely generate awareness for your brand. Our client, Lovie’s Letter Paper Co., has gone from just a handful of visits each day, to more than 600 visits at any given time.

One of the most obvious ways you can benefit from the help of a public relations professional is because of their relationships with members of the media. Publicists specialize in media outreach, which results in high profile media placements for you.

A public relations agency can also help you manage a crisis. Think about Kanye West post-Taylor Swift. Without the help of a seasoned public relations professional, it would have been nearly impossible for the rapper to have bounced back.

Other ways your brand can benefit from a PR agency, include strengthening community relations and supporting your existing public relations programs.

Last but not least, hiring a PR agency can leave you with more time to do what you do best: focus on your craft.

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Don’t Come to the Table with Chevrolet Funds and Rolls Royce Taste – Setting an Appropriate PR Budget

Chevrolet concessionaria

Image via Wikipedia

One of the many questions that I am asked by those hoping to take their career to the next level is:  How much should I invest in public relations each month?

The answer: It depends.

Monthly budgets can range from $250 to more than $3,000. Your first instinct may be to go for the smaller budget; however, keep in the mind that those budgets won’t yield as much in terms of results. A budget of $250 will likely only generate a press release or two per month and maybe a little media pitching.

You can’t bring the funds for a Chevrolet but expect to leave with a Rolls Royce.

That said, if you have high expectations, be sure that your budget aligns with those expectations.

A reasonable budget is around $800 per month. Compared to advertising, it is a very modest price. This budget typically works for smaller brands, who want a committed publicist to oversee most of their public relations needs.

On the high-end, a brand can spend upwards of several thousand dollars. In those cases, the company is likely a large, already established one and has the funds to spend on a full-time publicist.

When establishing your budget, think about questions like: Does your business have something to say to the public on a regular basis? Are you a new brand in need of generous media coverage? Do you need a dedicated team to handle your communications needs?

If you answered yes to those questions, you’d likely benefit from a “reasonable budget.” (See above.)

No worries, if you are unable to pay for representation, some firms, including Publicity Stunt Inc, offer do-it-yourself packages. With customized plans, developed just for your brand, you save money by doing the work yourself, following our plan.

PR budgets are not one-size-fits-all. No matter your budget, you can reap the positive benefits of public relations just make sure your expectations are realistic.


Rappers and Singers Need Blogs Too

Blogger

Image by kuribo via Flickr

In the past, I’ve written blogs on how brands, in general, need blogs, but a lot of music artists—rappers, singers, producers and more—don’t realize that this rule applies to them as well.

Starting a blog may seem intimidating for some creatives, but it’s not as difficult as it seems. Using a platform like WordPress or Blogger, a blog can be set up in five minutes or less. And even better, establishing a blog costs little to no money at all.

“But what if I can’t right write?” A lot of people have this question, but the truth is, when it comes to blogging, professional writing skills are far from a must. Blogs are typically written in informal, conversation-style format. As an artist, conversation-style is key because it entices your fans by giving them a glimpse of your personal life. Let them know what life is like on the road, tell them about your latest single or live stream your latest studio session. Fans appreciate this type of thing.

Finally, blogs are a great way to spread the word about your music–what better place than your own blog for your fans to learn about your latest releases? A lot of times, new artists struggle with getting media coverage. There are tons of artists out right now and it’s difficult to stand out. Developing a blog that generates traffic is a great way to also generate buzz, which ultimately results in media coverage and then sales.

If starting a blog seems impossible, it’s not. Go to WordPress or Blogger to get started today. Need help with figuring out what to write about? Give us a call and we can help you come up with topics (773.980.6404).


In the News: Janice Sumler Edmond in National Geographic

This month, Publicity Stunt Inc client, Professor Janice Sumler-Edmond, was featured alongside Morgan Freeman and Martin Luther King, Jr. in the National Geographic Museum’s online magazine. In “An Interview with Janice Sumler-Edmond,” Professor Sumler-Edmond shares her views on African American history and her favorite exhibit at the National Geographic Museum.

Check out the complete article here.


In the News: Lovie’s Letter Paper Co. Featured on Designs by Shay Wedding Planning Blog

Recently, our client Lovie’s Letter Paper Co. was featured on Designs by Shay, a leading Chicago-based wedding planning blog. In an article titled “Lovie’s Letter Paper Company–Chicago and Beyond,” wedding planner Sharon “Shay” Patrice, owner of Simply Perfect Peace event planning, explores the history behind Lovie’s Letter Paper Co., as well as a look at the personal taste and style of owner Sequena Luckett.

Lovie's Letter Paper Co.

Check out Lovie’s Letter Paper Co. here on Designs by Shay.


The Role of Social Media In the Japan Tsunami

USS Blue Ridge Sailors prepare for possible ea...

Image by Official U.S. Navy Imagery via Flickr

Who would have thought that, with the increasing popularity of social media, that it would be a communication tool during the midst of international crises?

Facebook, YouTube, Twitter and other social media played a key role during recent the Japan tsunami crisis, according to an article on the Public Relations Society of America‘s website. “Within days of the Japanese earthquake and tsunami, 64 percent of blog links, 32 percent of Twitter news links and the top-20 YouTube videos carried news and information about the crisis,” according to “Crisis in Japan showcases vital role of social media during crises.”

For the complete story, click here.


How to Monitor Your Brand Online Without Breaking the Bank

Image representing Google Alerts as depicted i...

Image via CrunchBase

Nowadays, what’s being said about you online is just as important as what’s being said offline. But because cyberspace is a vast, endless black hole, managing your online reputation may seem like an impossibly daunting task.

Thankfully, there are a number of tools—free tools—that can help you monitor your brand.

Google Alerts is one key free tool. By setting up these alerts, you can elect to be notified each time a particular keyword, such as your name or brand name, or phrase are mentioned online. These notifications can be as often as you like, including weekly, daily or “as it happens.”

Twitter search, which is being heralded as one of the best real-time search apps ever, is also another great tool. So what you’re not on Twitter; that doesn’t mean that folks on Twitter aren’t talking about you anyway.  Make sure you know what’s being said about you. In 2010, Twitter reached 50 million tweets per day. In 2009, that number was half, at 27 million. Judging by its history, Twitter’s “tweets per day” is doubling each year. This year, there’s likely to be more than 75 million tweets per day—If your brand isn’t mentioned once in 75 million tweets each day, you’ve got bigger problems than this article will solve.

Social Mention is a relatively new tool and, according to its homepage, it’s like Google Alerts, except it focuses specifically on social media, such as blogs, microblogs and bookmarking tools. But what makes this tool particularly useful is the fact that it even searches the comments’ section and images for your key phrases and brand names. And you can even select the language. It can’t get any better than that. 

Use these free tools to stay on top of your online reputation—respond to negative comments when necessary and rectify bad situations. If nothing else, consider it free market research. Now what are you waiting for? Get started today!


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