Category Archives: Fashion

Neiman Marcus taking fashion shows to a new level

If you thought 1.1.11 was special only because of the date, then you must not have heard about the launch of Neiman Marcus‘s virtual fashion showcase, which officially hit the Internet yesterday.
Screen Capture of Neiman Marcus Home Page
 
For five days, the upscale retailer’s website will be home to the Neiman Marcus Fashion Week 2011 Spring Preview. Site visitors will be able to shop directly from the runway with new designers hitting the runway every hour from 11 a.m. to 8 p.m. daily.
 
Talk about publicity. A virtual fashion show on this scale has never been pulled off before and is sure to generate tons of free publicity and add favorably to the store’s bottom line.
 
 

Video: Social media for fashion designers

You probably caught this post the other day on social media for fashion designers. However, if you are more of a visualist and enjoy video, rather than reading text, check out the video rundown of the same tips. Enjoy!


Prada profits triple

The Prada store in Rome.

Image via Wikipedia

While many luxury good retailers struggle for survival in the United States, Italian-based fashion house, Prada, has seen sales triple over the past nine months. Sales have been particularly high in Asia, increasing more than 51 percent. Prada’s U.S. sales haven’t been so shabby either, showing a 27 percent increase during the same time period.

Perhaps, U.S.-based luxury goods brands can take a page from the Prada book of how to thrive during a recession.

Complete story can be found at Bloomberg.

Posted with WordPress for BlackBerry.


Ralph Lauren’s fashion marketing reaches new dimensions

Legendary fashion brand, Ralph Lauren, is set to stage a spectacular “light installation” on New York City’s Madison Avenue. According to Mashable.com, the marketing rollout was created to celebrate the 10th anniversary of the iconic brand’s e-commerce platform and to introduce its e-commerce site in the United Kingdom.

The show, which begins at 8 p.m./EST in NYC and London, will last a total of 10 minutes.

For a behind-the-scenes look, check out this video from Mashable: http://mashable.com/2010/11/10/ralph-lauren-4d-show/.


Putting your business out there — Media opp of the day 11.2.10

Bridal publication seeking designers–jewelry, shoes, table linens, shoes, wedding gowns and more–to feature in a wedding photo shoot. All participants will receive editorial credit. If you are interested, send an email to query-pks@helpareporter.com.


Boosting your clothing line with a trunk show

A few months back, I wrote a piece on planning a trunk show for one of the net’s leading fashion public relations blogs: PRCouture.com. At the time, I didn’t have my own blog, so I thought I’d share it with you today. It’s an oldie, but goodie.

Check out “Fashion PR Events: How to Plan a Trunk Show” for timeless tips on planning a trunk show for your clothing line

Have you planned a trunk show before? What lessons did you learn?


Fashion Focus Chicago creates new opps for local designers

fashion photography

Image via Wikipedia

Now in its sixth year, Fashion Focus Chicago kicked off earlier this week on Oct. 18. For those who want to see what local designers have to offer, it’s not too late. Although the event officially concludes tomorrow, there are many events taking place today until 6 p.m. For local designers who want to get involved, keep an eye on Chicago Fashion Resource for upcoming opportunities.

Tomorrow’s roster includes Education Day hosted by the Mayor’s Fashion Council and the 2nd Annual Vert Couture Fashion Show.

For complete details, visit the Fashion Focus 2010 calendar of events.


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