Category Archives: Fashion Designers

How a Public Relations Agency Can Help You: Artists, Designers, Musicians

Kanye West at the Vanity Fair kickoff part for...

Image via Wikipedia

Are you still scratching your head, wondering whether or not you would benefit from the guidance of a public relations expert?

Many creative brands—artists, designers, musicians and more—question whether or not they can afford to retain a public relations agency.

To be honest, the real question should is: How can you afford to not hire a public relations agency?

Designers: Would you trust your landscaper to forecast next season’s designs?

Musicians: Would you let the pharmacy clerk write your next song?

Artists: Would you let your garbage man handle your legal matters?

Nope, so why take your public relations matters into your own hands?

For starters, enlisting the help of an agency will surely generate awareness for your brand. Our client, Lovie’s Letter Paper Co., has gone from just a handful of visits each day, to more than 600 visits at any given time.

One of the most obvious ways you can benefit from the help of a public relations professional is because of their relationships with members of the media. Publicists specialize in media outreach, which results in high profile media placements for you.

A public relations agency can also help you manage a crisis. Think about Kanye West post-Taylor Swift. Without the help of a seasoned public relations professional, it would have been nearly impossible for the rapper to have bounced back.

Other ways your brand can benefit from a PR agency, include strengthening community relations and supporting your existing public relations programs.

Last but not least, hiring a PR agency can leave you with more time to do what you do best: focus on your craft.


Driving Customers, Boosting Sales at Your Clothing Boutique

Harvey Nichols display

Harvey Nichols Display -- Image by Frosted Peppercorn via Flickr

With hundreds of clothing boutiques in every metro area, store owners often find it a challenge to stand out and increase store traffic when buyers have countless other options.

Personalized Service

One marketing tactic that boutique owners often overlook is personalizing service for clients. For instance, when a new shipment arrives, a great way to boost sales is to call your best customers and tell them about the new product. This method works especially well when the product is a specialty or limited run item. Doing so tends to make customers feel appreciated and will certainly encourage long-term relationships. The size of boutiques and the special relationships they tend to have with their customers offers a unique opportunity to take advantage of personalized customer outreach, as opposed to the mass outreach that chain stores are forced to use.

Eye-Catching Window Displays

The importance of window displays is often underestimated by boutique owners.  Harvey Nichols, a London-based department store, is world-famous for its window displays (you can view a few photos here). Potential customers flock to the store just to view its ever-changing window displays. Ron Gelfuso, founder of Mavi jeans, says that displays should be changed at least once a week. It may seem to be a hassle, but it will pay off in the end. Regularly updated window displays give the illusion of new merchandise, even when there’s none. This will intrigue customers and, ultimately, increase store traffic and sales.

Special Events

Finally, special events are always a great way to attract buyers. Nordstrom, a leading retailer, is known for its half-yearly sales. Although the sale is just a sale, the company has done an exceptional job at branding it as an event. Sale events aren’t limited to retail giants like Nordstrom; boutiques can benefit as well from similar marketing tactics.

Boosting sales isn’t impossible, but for the busy boutique owner, sometimes it can seem that way. These tips should help jumpstart those efforts. Check back often for more!

Stylist Wanted

Assist Me / Fashion Shoot / Blank Mag.

Image by Simon Pais via Flickr

Are you an aspiring or established stylist who’s able to work with performing artists to select tour outfits and photo shoot clothing?

If so, please contact us as we are seeking a stylist for a new client. Please send an email, along with photos from previous/current clients to

Neiman Marcus taking fashion shows to a new level

If you thought 1.1.11 was special only because of the date, then you must not have heard about the launch of Neiman Marcus‘s virtual fashion showcase, which officially hit the Internet yesterday.
Screen Capture of Neiman Marcus Home Page
For five days, the upscale retailer’s website will be home to the Neiman Marcus Fashion Week 2011 Spring Preview. Site visitors will be able to shop directly from the runway with new designers hitting the runway every hour from 11 a.m. to 8 p.m. daily.
Talk about publicity. A virtual fashion show on this scale has never been pulled off before and is sure to generate tons of free publicity and add favorably to the store’s bottom line.

Video: Social media for fashion designers

You probably caught this post the other day on social media for fashion designers. However, if you are more of a visualist and enjoy video, rather than reading text, check out the video rundown of the same tips. Enjoy!

Social media engagement 101 for fashion designers

fashion photography

Image via Wikipedia

Social media sites, such as Facebook, Twitter and FourSquare, offer unprecedented opportunities for fashion designers to connect with potential customers. But before you jump right in, check out this list of  best practices to ensure that you are maximizing your social media efforts while maintaining your brand’s image.

  • Map out an editorial calendar. This is a great planning tool for your social media communications. Focus on delivering timely, relevant topics. For instance, your December calendar items may include posting tips on what to wear for the holidays, fabulous New Year’s party clothes, etc. Regardless of what you choose to include in your editorial calendar, its contents should support your brand’s offline activities.
  • Communicate with your customers and potential customers when they are most likely listening. According to a study released by social media management company Vitrues, social networks are more active during the week with spikes around 11 a.m., 3 p.m. ET. Facebook activity reaches its peak on Wednesdays around 3 p.m.  With this in mind, avoid waiting until Saturday night to post messages.
  • Give your “fans” and “friends” a reason to spread the word about your clothing line. Social networking is built on the premise of sharing; therefore, give them something to re-post and re-tweet. Post free shipping offers, discounts on select pieces in your line–provide things that are likely to go viral. The average Facebook user has 130 friends; imagine the scores of potential customers you will be able to reach if just 10% of your brand advocates were to repost.
  • Moderate your page. Keep in mind that moderation does not mean babysitting. Allow the conversation to happen organically, only interjecting when absolutely necessary. For instance, if a spammer uses your social networking profile to post solicitous advertisements, delete their comments and block them, if possible.
  • Engage your audience. The biggest mistake that many clothing lines make is to talk “at” their audiences. Don’t just bombard them with messages about your designs; listen to what they have to say by using surveys, polls and quizzes. Ask them to submit photos wearing your designs. There are countless ways to engage your audience.

Again, social media is a great opportunity to communicate directly with consumers and position your clothing line in a favorable light. But don’t mess it up. Keep these best practices in mind for the best results for your fashion brand.

Prada profits triple

The Prada store in Rome.

Image via Wikipedia

While many luxury good retailers struggle for survival in the United States, Italian-based fashion house, Prada, has seen sales triple over the past nine months. Sales have been particularly high in Asia, increasing more than 51 percent. Prada’s U.S. sales haven’t been so shabby either, showing a 27 percent increase during the same time period.

Perhaps, U.S.-based luxury goods brands can take a page from the Prada book of how to thrive during a recession.

Complete story can be found at Bloomberg.

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