Category Archives: Celebrity Public Relations

How a Public Relations Agency Can Help You: Artists, Designers, Musicians

Kanye West at the Vanity Fair kickoff part for...

Image via Wikipedia

Are you still scratching your head, wondering whether or not you would benefit from the guidance of a public relations expert?

Many creative brands—artists, designers, musicians and more—question whether or not they can afford to retain a public relations agency.

To be honest, the real question should is: How can you afford to not hire a public relations agency?

Designers: Would you trust your landscaper to forecast next season’s designs?

Musicians: Would you let the pharmacy clerk write your next song?

Artists: Would you let your garbage man handle your legal matters?

Nope, so why take your public relations matters into your own hands?

For starters, enlisting the help of an agency will surely generate awareness for your brand. Our client, Lovie’s Letter Paper Co., has gone from just a handful of visits each day, to more than 600 visits at any given time.

One of the most obvious ways you can benefit from the help of a public relations professional is because of their relationships with members of the media. Publicists specialize in media outreach, which results in high profile media placements for you.

A public relations agency can also help you manage a crisis. Think about Kanye West post-Taylor Swift. Without the help of a seasoned public relations professional, it would have been nearly impossible for the rapper to have bounced back.

Other ways your brand can benefit from a PR agency, include strengthening community relations and supporting your existing public relations programs.

Last but not least, hiring a PR agency can leave you with more time to do what you do best: focus on your craft.

Advertisements

Arnold Schwarzenegger Fathers a Love Child, Suffers Image Blow

Candid Shot of Arnold & Maria at Courage to Lead

Image via Wikipedia

Since Robocop, former governor Arnold Schwarzenegger has been one of America’s favorite Austrians. But this week, his reputation has suffered a crippling blow, with the revelation of a 14 year-old love child.

Schwarzenegger has been married to Maria Shriver for 25 years.

Clearly, Schwarzenegger recognized the negative impact that this scandal would have on his image, which is why he waited until he term as governor was over, to reveal the information to his wife—and ultimately to the public. And because Shriver is a member of the Kennedy family, she’s an American sweetheart, which will only add to the negativity that this Austrian in America, a.k.a. Schwarzenegger, will suffer as a result of these allegations.

Although his political career is over, his acting career may be something he wants to fall back on. He’s better off moving to his home country, because now it’s unlikely that Americans will pay to see this former Robocop on the big screen.


Bin Laden Assassination Boosts President Obama’s Ratings to an All-Time High

Official presidential portrait of Barack Obama...

Image via Wikipedia

The recent assassination of Osama bin Laden under the leadership of President Barack Obama has brought a sense of justice to many Americans, particularly those who were affected by the horrific acts of 9/11.

And with the 2011 presidential election just months away, the unasked question on many minds is: ‘Will the recent murder of Osama bin Laden boost Obama’s approval rating?’

This may be a question for many, but for me it is a certainty.

The death of Osama bin Laden will positively increase President Barack Obama’s approval ratings.

Americans have lived in fear for a decade, nervously anticipating another act of terror by bin Laden, but now that he is dead, the country has breathed a collective sigh of relief.

Not surprisingly, President Obama is reaping the benefits of his heroic act right now. In fact, the speech that he delivered, announcing the death of bin Laden, earned President Obama his highest approval ratings ever. And this wasn’t a fluke. Nearly 57 million viewers tuned in to his speech—more than any other time during his presidency (although his acceptance speech drew 70 million viewers). According to the New York Times, his approval rating increased by 11 points after that speech—pretty impressive.

All Obama needs to do is continue riding the coattails of this success to the election and it’s a sure-win. The death of the terrorist was the act that Obama needed to boost his image and it came just in time. If he can turn the economy around within the next few months, there will be no question that the 2011 election will be a victory for our current president.

Sure, President Obama didn’t hunt bin Laden down to gain cool points for the election, but it sure won’t hurt.


Lupe Fiasco’s Recent “Concert”…a Fiasco?

Lupe Fiasco, Hovefestivalen 2008

Image by NRK P3 via Flickr

The Internet has been abuzz with the turn of events related to a recent Lupe Fiasco appearance at the House of Blues Chicago. Concertgoers were expecting a performance, but instead received a brief appearance, according to this blog post by WBEZ.

Later, Fiasco took to Twitter to say, among other tweets: “Come on chitown press & media. I said i was sorry for the HOB event & it wasn’t even my fault.”

Apparently, there was a mix-up between what the event promoters advertised and what was actually delivered.

Fiasco’s fiasco shows the importance of developing a positive reputation with the press before something bad happens. Coverage of this disaster has been minimal and it’s likely due to the rapper’s past favorable image.

But hey, Lupe, if you’re reading this, offer up a free concert to ticket holders. Every disaster offers an opportunity to turn negative publicity into positive publicity.


Beyonce’s Blackface Backfire

Photos of Beyonce Knowles have surfaced on blogs around the world regarding her recent “blackface” photo shoot. Blackface is a controversial form of “art” (for those who consider it art), that was originally used in minstrel and vaudeville shows to depict African American characters. It is more often than not considered degrading and offensive.

So what made this pop superstar choose to go blackface in her photo spread for L’Officiel Paris?

According to many reports, Knowles considered the blackface costume to be a tribute to Nigerian musician Fela Kuti.

Although Beyonce has been heralded as black America’s sweetheart, this blackface fiasco may relinquish that role.

Already, Twitter has been abuzz with criticisms about her choice of makeup:

  •  CandiReigns Candace Thomas: What’s up with Beyonce in blackface? #whack
  • lovelysarah1 sarah surigao: Beyonce, Blackface, and Fashion Don’t Mix
  • TTBoy28 A. H-Tecoy: Beyonce went “Blackface” with blonde hair. She says it was to pay homage to Fela Kuti. Couldn’t she have done it with “Black” hair?

And this isn’t the first time she’s come under fire for “color” issues. Just a few years ago, she was accused of lightening her images to appear white for a L’oreal Feria photo shoot.

I don’t know what the long-term effects of Beyonce’s decision to go “blackface” will be on her image, but one thing’s for sure, the short-term isn’t looking so good.


First Lady Michelle Obama Proves That Image Really IS Everything

President Barack Obama and first lady Michelle...

Image via Wikipedia

When First Lady Michelle Obama appeared on the arm of our first African-American president Barack Obama in her one-of-a-kind Alexander McQueen gown at a recent state dinner, fashionistas around the country ran to the nearest malls and department stores to purchase replicas.

Mrs. Obama’s influence is undeniable.

Her intelligence and beauty aren’t the only qualities that make her relatable to most American women; it’s her sense of style. And who knew that, that same sense of style could work wonders in gaining the favor of the American people?

According to a recent Atlanta Journal Constitution blog post, Mrs. Obama’s current favorability ratings are at an astounding 72%. The link between the public’s positive perception of the First Lady and her sense of style are indisputable. Every other day the First Lady is recognized for her sense of style in leading publications, including the Huffington Post and the United Kingdom’s Telegraph–even Harper’s Bazaar has labeled her a fashion icon. She has used the same platforms that admire her fashion forwardness as a platform to speak on issues of importance, including childhood obesity, military families and more, ultimately gaining the respect and admiration of the public.

While some discount the importance of image and its relation to public perception, Mrs. Obama proves that image is everything. Take note.


Essence former editor Susan Taylor shows that giving back pays off

WASHINGTON (Sept. 24, 2009) Susan L. Taylor, e...

Image via Wikipedia

Susan Taylor, one of my favorite sources of inspiration and formed editor-in-chief of Essence magazine, is hosting the Harlem Fine Arts Show 2011 Opening Night this Feb. 25. In a tribute to Black History Month, one of the nation’s largest and most prestigious collections of works by African American artists will be showcased during the exhibit, which runs from February 25-27 at the historic Riverside Church in Harlem.

Proceeds from Friday night’s benefit will go to Ralph Lauren Center for Cancer Care and Prevention in Harlem, which is dedicated to providing quality oncology care for medically underserved New Yorker.

More than 100 artists and galleries will be featured at the 20011 Harlem Fine Arts Show.

What a way to give back to the community and celebrate the arts. Giving back not only provides a sense of fulfillment, but can also result in positive publicity.

Kudos to Ms. Su san Taylor and the Harlem Fine Arts Show 2011.

Good works in the community result in positive publicity and a sense of fulfillment. Clearly you shouldn’t volunteer for a community effort just to reap publicity benefits, but hey, the added benefit sure doesn’t hurt.


%d bloggers like this: