Category Archives: Blogging

Rappers and Singers Need Blogs Too

Blogger

Image by kuribo via Flickr

In the past, I’ve written blogs on how brands, in general, need blogs, but a lot of music artists—rappers, singers, producers and more—don’t realize that this rule applies to them as well.

Starting a blog may seem intimidating for some creatives, but it’s not as difficult as it seems. Using a platform like WordPress or Blogger, a blog can be set up in five minutes or less. And even better, establishing a blog costs little to no money at all.

“But what if I can’t right write?” A lot of people have this question, but the truth is, when it comes to blogging, professional writing skills are far from a must. Blogs are typically written in informal, conversation-style format. As an artist, conversation-style is key because it entices your fans by giving them a glimpse of your personal life. Let them know what life is like on the road, tell them about your latest single or live stream your latest studio session. Fans appreciate this type of thing.

Finally, blogs are a great way to spread the word about your music–what better place than your own blog for your fans to learn about your latest releases? A lot of times, new artists struggle with getting media coverage. There are tons of artists out right now and it’s difficult to stand out. Developing a blog that generates traffic is a great way to also generate buzz, which ultimately results in media coverage and then sales.

If starting a blog seems impossible, it’s not. Go to WordPress or Blogger to get started today. Need help with figuring out what to write about? Give us a call and we can help you come up with topics (773.980.6404).

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Boosting your blog presence: A case study

The logo of the blogging software WordPress.

Image via Wikipedia

Guest blogging is great; it offers the opportunity to build your brand and establish a more meaningful relationship with your core audience, using someone else’s platform. (For more on the benefits of guest blogging, check out this post.) However, building your own blog can be an even better opportunity to reach your core audience on a more consistent basis.  Often times, the idea of establishing a blog is met with resistance, as brands fear they won’t gain enough traffic. Adam Singer, over at The Future Buzz blog, recently featured a great case study on “Ramping Up A New Blog From Scratch.”

Check it out and leave your thoughts below. Have you started a blog? What were the results for your company?


30 days to a stronger Twitter presence

Twitter logo initial

Image via Wikipedia

Just two short weeks ago, I embarked on a journey to learn more about Twitter, the microblogging phenomenon. As a public relations and marketing professional, there’s no way I could justify not knowing how to take full advantage of this free tool for my clients. And so my experiment began—although I am only halfway through this month-long experiment, I thought I’d report on what I’ve learned thus far:

Interact

Early on in my experiment, I learned that Tweeters love interacting with other followers. The very essence of social media is sharing, or being social. So instead of passively listening as I had done in the past—which is very important, by the way—I jumped into the conversation and began interacting with my followers and those that I am following as well.

Become a Resource

Not only did I interact, but I provided useful resources. How did I know these resources were helpful? During the listening phase of my experiment, I was able to learn a little bit more about my fellow Tweeters. They loved this and responded favorably.

So far, I have had 69 interactions and a 30% increase in Twitter followers. This is major for me, considering that I had absolutely no interactions in the 30 days prior to beginning this experiment. At the onset, I had 99 followers and now have 128. The increase may seem small compared to those with thousands of followers, but followers who aren’t in your target audience don’t mean a thing. Fortunately, all 29 of my new followers are networking contacts or potential new business that have directly reached out to me since becoming “followers.”

As you can see, the experiment is going great. My only regret is not taking advantage of Twitter sooner.

Now what are you waiting for? Follow me @PublicityStunt. See you there.


How to get started guest blogging today

Brain Blogger logo

Image via Wikipedia

As noted in a recent post, developing a company blog can be time-consuming, but a guest blog post is a great alternative. Now that you’ve decided that a guest blog post is worth your time, what do you need to do to get started?

Identifying relevant blogs is a key step. According to BlogPulse, there are more than 148 million blogs and counting, give or take a few million. In the past 24 hours alone, more than 90,000 new blogs have been created. With so many blogs, the task may seem daunting, but it’s critical that your guest post be featured on a blog that is relevant to your brand. If it’s not, it can waste your time and tarnish your reputation. Because of the anonymity that cyberspace offers, users tend to take a no holds barred approach to criticisms. If readers feel that you are peddling irrelevant messages to them, they will be sure to call you out on it.

Become a part of the community. The best way to do this is by posting comments on posts for a few weeks before submitting your pitch. Who knows—the editor may approach you first about a guest post, saving you the trouble of conjuring up a catchy pitch message. This also helps other members of the community to become familiar with who you are and, therefore more receptive, before making your guest post debut.

Include links to your site. Assuming that you do not have a blog already (because you are reading this post), include a link to your brand’s general website. Most blogs include a standard form, where commenters are prompted to provide their name, e-mail and link. The link box is where you want to include your company’s URL. This provides the site moderator and/or editor and community members with a frame of reference for who you are and the company that you represent.

Develop relevant content. Before you pitch the editor, develop an idea of the content that you would like to pitch. Of course it should be relevant to the blog’s general content and should demonstrate an obvious benefit to its readership.

And finally, go for it! Now that you are familiar with the benefits of a guest blog post, as well as what you need to do to get started, all that’s left is the execution phase.

Have you ever been a guest blogger? If so, how did you pitch your post to the blog’s editor?


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