When First Lady Michelle Obama appeared on the arm of our first African-American president Barack Obama in her one-of-a-kind Alexander McQueen gown at a recent state dinner, fashionistas around the country ran to the nearest malls and department stores to purchase replicas.
Mrs. Obama’s influence is undeniable.
Her intelligence and beauty aren’t the only qualities that make her relatable to most American women; it’s her sense of style. And who knew that, that same sense of style could work wonders in gaining the favor of the American people?
According to a recent Atlanta Journal Constitution blog post, Mrs. Obama’s current favorability ratings are at an astounding 72%. The link between the public’s positive perception of the First Lady and her sense of style are indisputable. Every other day the First Lady is recognized for her sense of style in leading publications, including the Huffington Post and the United Kingdom’s Telegraph–even Harper’s Bazaar has labeled her a fashion icon. She has used the same platforms that admire her fashion forwardness as a platform to speak on issues of importance, including childhood obesity, military families and more, ultimately gaining the respect and admiration of the public.
While some discount the importance of image and its relation to public perception, Mrs. Obama proves that image is everything. Take note.