The Customer Experience

Email service providers are blanketing the world with services and technology.  I am a true believer that marketers must engage consumers via email and social channels and must do so in a programmatic and relevant way.  However, even with technology, strategy and marketing focus, some programs fail while others succeed — even when similar execution strategies are applied.  What causes this variance? Easy, the customer experience.  At its core, it is the customer experience that turns a one-time buyer into a loyal customer, subscriber, fan or follower.  I feel we lose sight of this fact at times. 

The point is that customer loyalty does not start on a Facebook page or in a Twitter feed.  It is not developed solely through relevant email communications and the appropriate cadence of messages.

Engagement between a brand and a consumer in any channel (email or social media) starts with the customer’s experience with that brand. If the customer experience is average, your consumer is unlikely to be a repeat buyer, they are less likely to click and open your communications, and they are never going to spend their social capital recruiting their friends to be your customers.

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About Publicity Stunt, Inc

Founded in 2007, Publicity Stunt, Inc is headquartered in Chicago, where we work with a variety of local and national clients. We specifically cater to the unique needs of aspiring and established fashion designers, boutique owners, musicians, authors, athletes and other non-traditional professionals. Our communications studio offers a variety of services, including publicity and marketing campaign development, “swag bag” fulfillment, media outreach, creation of sponsorship proposals and more. Additionally, our extensive network consists of photographers, graphic designers and more who we are able to contract to further support the needs of our clients. Combining public relations, marketing, social media and image management, Publicity Stunt, Inc approaches each project holistically to maximize results for our clients. We strive for perfection in helping our clients to develop relationships with members of the media, the general public and industry influencers. View all posts by Publicity Stunt, Inc

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