In the past, I’ve written blogs on how brands, in general, need blogs, but a lot of music artists—rappers, singers, producers and more—don’t realize that this rule applies to them as well.
Starting a blog may seem intimidating for some creatives, but it’s not as difficult as it seems. Using a platform like WordPress or Blogger, a blog can be set up in five minutes or less. And even better, establishing a blog costs little to no money at all.
“But what if I can’t right write?” A lot of people have this question, but the truth is, when it comes to blogging, professional writing skills are far from a must. Blogs are typically written in informal, conversation-style format. As an artist, conversation-style is key because it entices your fans by giving them a glimpse of your personal life. Let them know what life is like on the road, tell them about your latest single or live stream your latest studio session. Fans appreciate this type of thing.
Finally, blogs are a great way to spread the word about your music–what better place than your own blog for your fans to learn about your latest releases? A lot of times, new artists struggle with getting media coverage. There are tons of artists out right now and it’s difficult to stand out. Developing a blog that generates traffic is a great way to also generate buzz, which ultimately results in media coverage and then sales.
If starting a blog seems impossible, it’s not. Go to WordPress or Blogger to get started today. Need help with figuring out what to write about? Give us a call and we can help you come up with topics (773.980.6404).