With hundreds of clothing boutiques in every metro area, store owners often find it a challenge to stand out and increase store traffic when buyers have countless other options.
One marketing tactic that boutique owners often overlook is personalizing service for clients. For instance, when a new shipment arrives, a great way to boost sales is to call your best customers and tell them about the new product. This method works especially well when the product is a specialty or limited run item. Doing so tends to make customers feel appreciated and will certainly encourage long-term relationships. The size of boutiques and the special relationships they tend to have with their customers offers a unique opportunity to take advantage of personalized customer outreach, as opposed to the mass outreach that chain stores are forced to use.
Eye-Catching Window Displays
The importance of window displays is often underestimated by boutique owners. Harvey Nichols, a London-based department store, is world-famous for its window displays (you can view a few photos here). Potential customers flock to the store just to view its ever-changing window displays. Ron Gelfuso, founder of Mavi jeans, says that displays should be changed at least once a week. It may seem to be a hassle, but it will pay off in the end. Regularly updated window displays give the illusion of new merchandise, even when there’s none. This will intrigue customers and, ultimately, increase store traffic and sales.
Finally, special events are always a great way to attract buyers. Nordstrom, a leading retailer, is known for its half-yearly sales. Although the sale is just a sale, the company has done an exceptional job at branding it as an event. Sale events aren’t limited to retail giants like Nordstrom; boutiques can benefit as well from similar marketing tactics.
Boosting sales isn’t impossible, but for the busy boutique owner, sometimes it can seem that way. These tips should help jumpstart those efforts. Check back often for more!