Driving Customers, Boosting Sales at Your Clothing Boutique

Harvey Nichols display

Harvey Nichols Display -- Image by Frosted Peppercorn via Flickr

With hundreds of clothing boutiques in every metro area, store owners often find it a challenge to stand out and increase store traffic when buyers have countless other options.

Personalized Service

One marketing tactic that boutique owners often overlook is personalizing service for clients. For instance, when a new shipment arrives, a great way to boost sales is to call your best customers and tell them about the new product. This method works especially well when the product is a specialty or limited run item. Doing so tends to make customers feel appreciated and will certainly encourage long-term relationships. The size of boutiques and the special relationships they tend to have with their customers offers a unique opportunity to take advantage of personalized customer outreach, as opposed to the mass outreach that chain stores are forced to use.

Eye-Catching Window Displays

The importance of window displays is often underestimated by boutique owners.  Harvey Nichols, a London-based department store, is world-famous for its window displays (you can view a few photos here). Potential customers flock to the store just to view its ever-changing window displays. Ron Gelfuso, founder of Mavi jeans, says that displays should be changed at least once a week. It may seem to be a hassle, but it will pay off in the end. Regularly updated window displays give the illusion of new merchandise, even when there’s none. This will intrigue customers and, ultimately, increase store traffic and sales.

Special Events

Finally, special events are always a great way to attract buyers. Nordstrom, a leading retailer, is known for its half-yearly sales. Although the sale is just a sale, the company has done an exceptional job at branding it as an event. Sale events aren’t limited to retail giants like Nordstrom; boutiques can benefit as well from similar marketing tactics.

Boosting sales isn’t impossible, but for the busy boutique owner, sometimes it can seem that way. These tips should help jumpstart those efforts. Check back often for more!


About Publicity Stunt, Inc

Founded in 2007, Publicity Stunt, Inc is headquartered in Chicago, where we work with a variety of local and national clients. We specifically cater to the unique needs of aspiring and established fashion designers, boutique owners, musicians, authors, athletes and other non-traditional professionals. Our communications studio offers a variety of services, including publicity and marketing campaign development, “swag bag” fulfillment, media outreach, creation of sponsorship proposals and more. Additionally, our extensive network consists of photographers, graphic designers and more who we are able to contract to further support the needs of our clients. Combining public relations, marketing, social media and image management, Publicity Stunt, Inc approaches each project holistically to maximize results for our clients. We strive for perfection in helping our clients to develop relationships with members of the media, the general public and industry influencers. View all posts by Publicity Stunt, Inc

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