Who would have thought that, with the increasing popularity of social media, that it would be a communication tool during the midst of international crises?
Facebook, YouTube, Twitter and other social media played a key role during recent the Japan tsunami crisis, according to an article on the Public Relations Society of America‘s website. “Within days of the Japanese earthquake and tsunami, 64 percent of blog links, 32 percent of Twitter news links and the top-20 YouTube videos carried news and information about the crisis,” according to “Crisis in Japan showcases vital role of social media during crises.”
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- Social Media Campaigns Raising Money for Japan Tsunami Relief (strategicallycommunicating.wordpress.com)
- Another Earthquake Hits Japan, “Damn Japan” Starts Trending on Twitter (mashable.com)
- Japan’s earthquake, still reverberating across Social Media (globalthoughtz.com)
- Tohoku disaster sparks innovative social media responses (search.japantimes.co.jp)