Nowadays, what’s being said about you online is just as important as what’s being said offline. But because cyberspace is a vast, endless black hole, managing your online reputation may seem like an impossibly daunting task.
Thankfully, there are a number of tools—free tools—that can help you monitor your brand.
Google Alerts is one key free tool. By setting up these alerts, you can elect to be notified each time a particular keyword, such as your name or brand name, or phrase are mentioned online. These notifications can be as often as you like, including weekly, daily or “as it happens.”
Twitter search, which is being heralded as one of the best real-time search apps ever, is also another great tool. So what you’re not on Twitter; that doesn’t mean that folks on Twitter aren’t talking about you anyway. Make sure you know what’s being said about you. In 2010, Twitter reached 50 million tweets per day. In 2009, that number was half, at 27 million. Judging by its history, Twitter’s “tweets per day” is doubling each year. This year, there’s likely to be more than 75 million tweets per day—If your brand isn’t mentioned once in 75 million tweets each day, you’ve got bigger problems than this article will solve.
Social Mention is a relatively new tool and, according to its homepage, it’s like Google Alerts, except it focuses specifically on social media, such as blogs, microblogs and bookmarking tools. But what makes this tool particularly useful is the fact that it even searches the comments’ section and images for your key phrases and brand names. And you can even select the language. It can’t get any better than that.
Use these free tools to stay on top of your online reputation—respond to negative comments when necessary and rectify bad situations. If nothing else, consider it free market research. Now what are you waiting for? Get started today!