Using Customer Reviews to Market Your Brand

Ulta, one of our favorite retailers, is doing an exceptional job at harnessing the power of customer reviews.

How so?

After each store purchase with an Ulta rewards card, customers receive an email asking them to review purchased items. More importantly, the process is so easy that it makes customers want to help. Including a picture of the product(s) purchased and room for comments, the Ulta customer review process has been a hit thus far.

Ulta Customer Review

It’s a practice than many brands fail to capitalize on. And if you’re still asking why you should use customer reviews, here are three reasons why:

You want to move your products, right?

Word-of-mouth is one of the most powerful forms of marketing, ultimately resulting in increased sales. According to eMarketer, consumer reviews are nearly 12 times more trustworthy than descriptions that come from manufacturers. And from Econsultancy, 70% of consumers trust opinions of unknown users. If the ultimate goal of your marketing and pr efforts is to increase sales, then what are you waiting for?

Because they’re positive…

Approximately 80% of customer reviews are positive, receiving 4 or 5 stars out of 5. If the majority of your reviews are likely to be positive, then what do you have to lose? You only stand to gain from implementing a customer review process.

Need a little free market research?

Market research can cost an arm and a leg, so why not use the customer review process to learn more about the pros and cons of your products? After all, it’s free and your customers, who your products are designed to please, can tell you what they need better than anyone else. Reviews can provide valuable feedback/

If you’re still not convinced, maybe selling products isn’t your ultimate goal.


About Publicity Stunt, Inc

Founded in 2007, Publicity Stunt, Inc is headquartered in Chicago, where we work with a variety of local and national clients. We specifically cater to the unique needs of aspiring and established fashion designers, boutique owners, musicians, authors, athletes and other non-traditional professionals. Our communications studio offers a variety of services, including publicity and marketing campaign development, “swag bag” fulfillment, media outreach, creation of sponsorship proposals and more. Additionally, our extensive network consists of photographers, graphic designers and more who we are able to contract to further support the needs of our clients. Combining public relations, marketing, social media and image management, Publicity Stunt, Inc approaches each project holistically to maximize results for our clients. We strive for perfection in helping our clients to develop relationships with members of the media, the general public and industry influencers. View all posts by Publicity Stunt, Inc

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