Chicago’s Office of the City Treasurer (Stephanie Neely), along with Constant Contact, a leading email marketing service provider, sponsored the workshop: “Social Media and E-Mail Marketing Secrets for Small Business Workshop” today. The event, held at the Chicago Cultural Center, 78 E. Randolph, offered a primer on the benefits and best practices of social media and email marketing.
Small business owners, in hopes of keeping overhead low, often skim on costs. One way that many businesses do this is by sending email marketing messages via regular email servers (i.e. Outlook and other webmail). I’m convinced, after attending today’s seminar, that a program like Constant Contact can actually maximize exposure for a minimal cost.
The case studies presented at the seminar were impressive. For instance, the Chicago Youth Symphony Orchestra increased their website traffic by 150% after implementing an email marketing campaign with Constant Contact.
Steve Robinson, regional director for Illinois and Wisconsin of Constant Contact, also made a great case for why companies should use these programs:
- Recipients are more likely to open up HTML messages, as opposed to basic text emails.
- Companies are able to brand their email newsletters through the use of logos and color schemes (see last point for another reason why this matters).
- These programs give users the option to manage lists by notifying them of bouncebacks, adding new subscribers and automatically removing unsubscribers.
- Tracking success is an underutilized step in marketing because the budgets of small businesses often don’t have room to pay for additional tracking services. Constant Contact automatically tracks email marketing efforts, providing users with a host of useful data, including who opened the message, what they clicked on and whether they forwarded the message to anyone.
If you want to learn more about Constant Contact, check them out online. They offer a 60-day trial, which is perfect to gauge how easy the service is to manage. You can also see how their program works here.
Unfortunately, they don’t provide content for your email marketing newsletters, but don’t worry, we can always help you with that (insert smiley face here). Shoot us an email for more information to firstname.lastname@example.org.
What are your thoughts? Have you used Constant Contact before? What about any other email marketing management programs out there?
- More from Constant Contact (blogs.constantcontact.com)
- Watching Constant Contact (blogs.constantcontact.com)
- A Coming of Age for Constant Contact (blogs.constantcontact.com)