If you thought 1.1.11 was special only because of the date, then you must not have heard about the launch of Neiman Marcus‘s virtual fashion showcase, which officially hit the Internet yesterday.
For five days, the upscale retailer’s website will be home to the Neiman Marcus Fashion Week 2011 Spring Preview. Site visitors will be able to shop directly from the runway with new designers hitting the runway every hour from 11 a.m. to 8 p.m. daily.
Talk about publicity. A virtual fashion show on this scale has never been pulled off before and is sure to generate tons of free publicity and add favorably to the store’s bottom line.
- Neiman Marcus Creates Virtual Fashion Week (luxist.com)