How Social Media Saved “The Game”

It’s been more than two years since devoted fans have been blessed with a new episode of “The Game,” a popular television series, created by Mara Brock Akil and produced by Kelsey Grammer. But after years of suspense, fans will get what they’ve been hoping for on today, Jan. 11, 2011.
 
Ladies and Gentlemen: “The Game” is back.
 
It’s not uncommon for a television show to be taken of the air, but it is very rare for a show to come back. So what was different about “The Game?” Their relationship with the public.
 
Via Facebook, YouTube, the CW’s message board and other social media tools that allowed the cast and crew to communicate directly with their fan base, “The Game” pleaded for support with their “Change the Game” campaign. And they got it.
 
Check out the infamous viral video that helped bring the cast of “The Game” back to the air tonight.
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Founded in 2007, Publicity Stunt, Inc is headquartered in Chicago, where we work with a variety of local and national clients. We specifically cater to the unique needs of aspiring and established fashion designers, boutique owners, musicians, authors, athletes and other non-traditional professionals. Our communications studio offers a variety of services, including publicity and marketing campaign development, “swag bag” fulfillment, media outreach, creation of sponsorship proposals and more. Additionally, our extensive network consists of photographers, graphic designers and more who we are able to contract to further support the needs of our clients. Combining public relations, marketing, social media and image management, Publicity Stunt, Inc approaches each project holistically to maximize results for our clients. We strive for perfection in helping our clients to develop relationships with members of the media, the general public and industry influencers. View all posts by Publicity Stunt, Inc

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