NFL Player Peyton Manning Shows the Value of PR

AFC quarterback Peyton Manning, of the Indiana...

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In 2011, are you still questioning the value that public relations can bring to your personal brand? If so, just ask football player Peyton Manning of the Indianapolis Colts.
 
According to a study release by The Nielsen Company, Manning leads the NFL for endorsement impact with the highest N-score.  The N-Score rates the brand impact of professional athletes and sports personalities to enable advertisers to make strong marketing decisions on commercial endorsements. 
 
It layman’s terms it means that he is highly likely to be courted and paid a pretty penny for endorsement deals by advertisers because of his great consumer appeal compared to other NFL players.
 
His public appeal is likely high because of his stellar record on the field and his positive perception by the public, a.k.a. public relations, which he continues to enhance with news about himself, including recent stories on his charitable works through his non-profit, the Peyback Foundation.
 
Manning’s leading N-score of 262 is followed by New Orleans Saints’ Drew Brees (166) and New England Patriots’ Tom Brady (131). Curious about Michael Vick’s score after his “comeback?” Just 16. Looks like his publicist still has more work to do.
 
Public relations=image. Image=dollar signs.
 
And that is why public relations matters. Do you follow now?
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About Publicity Stunt, Inc

Founded in 2007, Publicity Stunt, Inc is headquartered in Chicago, where we work with a variety of local and national clients. We specifically cater to the unique needs of aspiring and established fashion designers, boutique owners, musicians, authors, athletes and other non-traditional professionals. Our communications studio offers a variety of services, including publicity and marketing campaign development, “swag bag” fulfillment, media outreach, creation of sponsorship proposals and more. Additionally, our extensive network consists of photographers, graphic designers and more who we are able to contract to further support the needs of our clients. Combining public relations, marketing, social media and image management, Publicity Stunt, Inc approaches each project holistically to maximize results for our clients. We strive for perfection in helping our clients to develop relationships with members of the media, the general public and industry influencers. View all posts by Publicity Stunt, Inc

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