A recently released Pew Internet & American Life survey proves that social media is a particularly popular communication method within the minority community. The study is the first Pew Research study that focuses exclusively on Twitter users.
According to the results, African American and Hispanic Internet users are more than twice (13 and 18% respectively) as likely to use Twitter as white Americans (5%). Other key points:
- Urban residents are roughly twice as likely to use Twitter as rural dwellers.
- 18 – 29 year-olds are twice as likely (14%) to use Twitter than 30 – 49 year-olds (7%).
- Twitter is equally popular in households with incomes of less than $30,000, as it is in households making $50,000 – $74,999.
Launched just four years ago, Twitter has quickly become the world’s leading microblogging site, with more than 190 million users. For the complete Pew Research report, click here.
- Study: Twitter Use More Popular Among Young Minorities (techdailydose.nationaljournal.com)
- 8% of American Adults Use Twitter [PEW REPORT] (digiphile.wordpress.com)
- 8 Percent of American Internet Users Go to Twitter, Report Says (bits.blogs.nytimes.com)