Despite Chicago’s first snowstorm of the season, the turnout for the Urban Ladies Who Lunch Fall Networking Breakfast on Saturday, Dec. 4, was overwhelming. Professionals and entrepreneurs from a number of fields, including public relations, accounting, law and human resources, convened at Grady’s Grille in suburban Chicagoland. Attendees networked, exchanged business ideas and discussed improving the current economic landscape for female entrepreneurs of color.
The event’s featured speaker, Ayanna Black, proprietor of A. Black Web Design, educated guests on the importance of a professionally designed website, particularly for black female entrepreneurs. She pointed out that women are often timid in promoting themselves and their businesses, but that a strategically-designed website can speak volumes.
Black advised that entrepreneurs be mindful of their budgets. Often times, business owners set out with lofty ideas, but fail to give much thought to how much they can afford to spend. “A modest budget does not yield a customized website,” she warned.
Research, often overlooked, is also a critical aspect of any website, according to Black. She noted the importance of checking out the competitions’ websites. This allows business owners to assess the competitions’ offerings and appearance and, ultimately, puts business owners in a better position by filling the gaps that the competition may be overlooking.
At the end of her presentation, Black also fielded questions on search engine optimization methods. She suggested hiring a professional copywriter to make content “keyword rich.”
The event was the second official gathering of Urban Ladies Who Lunch. Guests were given swag bags, courtesy of Black Enterprise, Working Mother, Diversity MBA, Smokin’ Joes Hot Sauce and singer Eric Ashby.
Urban Ladies Who Lunch, a Publicity Stunt, Inc. affiliate, is an invitation-only business networking club for female entrepreneurs and professionals of color. The organization is dedicated to the upward mobility of socially and fiscally responsible minority women.
*All photos are courtesy of Ollie Photography, Inc. and should be credited accordingly.