Boosting your blog presence: A case study

The logo of the blogging software WordPress.

Image via Wikipedia

Guest blogging is great; it offers the opportunity to build your brand and establish a more meaningful relationship with your core audience, using someone else’s platform. (For more on the benefits of guest blogging, check out this post.) However, building your own blog can be an even better opportunity to reach your core audience on a more consistent basis.  Often times, the idea of establishing a blog is met with resistance, as brands fear they won’t gain enough traffic. Adam Singer, over at The Future Buzz blog, recently featured a great case study on “Ramping Up A New Blog From Scratch.”

Check it out and leave your thoughts below. Have you started a blog? What were the results for your company?

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About Publicity Stunt, Inc

Founded in 2007, Publicity Stunt, Inc is headquartered in Chicago, where we work with a variety of local and national clients. We specifically cater to the unique needs of aspiring and established fashion designers, boutique owners, musicians, authors, athletes and other non-traditional professionals. Our communications studio offers a variety of services, including publicity and marketing campaign development, “swag bag” fulfillment, media outreach, creation of sponsorship proposals and more. Additionally, our extensive network consists of photographers, graphic designers and more who we are able to contract to further support the needs of our clients. Combining public relations, marketing, social media and image management, Publicity Stunt, Inc approaches each project holistically to maximize results for our clients. We strive for perfection in helping our clients to develop relationships with members of the media, the general public and industry influencers. View all posts by Publicity Stunt, Inc

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