Chevy Cruze’s speed dating marketing ploy

Chevrolet Cruze 1

In a bold–and creative–marketing move, Chevrolet rolled out a speed dating campaign to introduce its newest vehicle, the Cruze.

The even, “Love in the Fast Lane,” coupled a speed dating event with a product launch for Cruze. Guests were given three minutes to “date” other guests while testing out the latest Chevy.

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