In a bold–and creative–marketing move, Chevrolet rolled out a speed dating campaign to introduce its newest vehicle, the Cruze.
The even, “Love in the Fast Lane,” coupled a speed dating event with a product launch for Cruze. Guests were given three minutes to “date” other guests while testing out the latest Chevy.
- 2011 Chevy Cruze Begins Production In Ohio (ridelust.com)
- Does Chevrolet Have Hits with the Cruze and Volt? (compete.com)
- Chevy’s New Cruze Needs a Hard Sell (businessweek.com)