Just two short weeks ago, I embarked on a journey to learn more about Twitter, the microblogging phenomenon. As a public relations and marketing professional, there’s no way I could justify not knowing how to take full advantage of this free tool for my clients. And so my experiment began—although I am only halfway through this month-long experiment, I thought I’d report on what I’ve learned thus far:
Early on in my experiment, I learned that Tweeters love interacting with other followers. The very essence of social media is sharing, or being social. So instead of passively listening as I had done in the past—which is very important, by the way—I jumped into the conversation and began interacting with my followers and those that I am following as well.
Become a Resource
Not only did I interact, but I provided useful resources. How did I know these resources were helpful? During the listening phase of my experiment, I was able to learn a little bit more about my fellow Tweeters. They loved this and responded favorably.
So far, I have had 69 interactions and a 30% increase in Twitter followers. This is major for me, considering that I had absolutely no interactions in the 30 days prior to beginning this experiment. At the onset, I had 99 followers and now have 128. The increase may seem small compared to those with thousands of followers, but followers who aren’t in your target audience don’t mean a thing. Fortunately, all 29 of my new followers are networking contacts or potential new business that have directly reached out to me since becoming “followers.”
As you can see, the experiment is going great. My only regret is not taking advantage of Twitter sooner.
Now what are you waiting for? Follow me @PublicityStunt. See you there.
- 7 Personal Branding Predictions for 2011 (personalbrandingblog.com)