Perhaps what’s stopping Chicago’s arts and entertainment community from progressing is its lack of inclusion? Cities like Miami are moving forward by embracing diversity, the Hispanic community in particular. This is a smart business move on their part, considering that the Hispanic population is the nation’s fastest growing minority and possesses nearly $1 trillion in spending power.
The city of Miami recently hosted the inaugural Miami Hair, Beauty and Fashion 2010. The unique event was a great opportunity to showcase fashion and beauty brands that are created by and for U.S. Hispanics.
Sure, Chicago has Latino Fashion Week, but it doesn’t appear to have made the same splash as Miami Hair, Beauty and Fashion 2010. In fact, this is the first year I’ve heard of Chicago’s Latino Fashion Week, even though it’s been going on since 2007. This is likely because it lacks the major backing that comes with competing events, such as Fashion Focus Chicago. Sadly, the city still lags behind others in terms of showcasing the works of other, non-mainstream communities.
Anaisabel Garcia, over at PR Couture, discusses what this unprecedented event means for Miami. Chicago, take note!
- Miami Hair, Beauty and Fashion 2010: Innovative Marketing Event Targets Hispanic Media (prcouture.com)
- Trend Watch: U.S. Hispanic and Latin American Digital Youth Trends (debaird.net)