Miami event targets Hispanic media

Toni Maticevski: New York Fashion Week Fall 2007

Perhaps what’s stopping Chicago’s arts and entertainment community from progressing is its lack of inclusion? Cities like Miami are moving forward by embracing diversity, the Hispanic community in particular. This is a smart business move on their part, considering that the Hispanic population is the nation’s fastest growing minority and possesses nearly $1 trillion in spending power.

The city of Miami recently hosted the inaugural Miami Hair, Beauty and Fashion 2010. The unique event was a great opportunity to showcase fashion and beauty brands that are created by and for U.S. Hispanics.

Sure, Chicago has Latino Fashion Week, but it doesn’t appear to have made the same splash as Miami Hair, Beauty and Fashion 2010. In fact, this is the first year I’ve heard of Chicago’s Latino Fashion Week, even though it’s been going on since 2007. This is likely because it lacks the major backing that comes with competing events, such as Fashion Focus Chicago. Sadly, the city still lags behind others in terms of showcasing the works of other, non-mainstream communities.

Anaisabel Garcia, over at PR Couture, discusses what this unprecedented event means for Miami. Chicago, take note!


About Publicity Stunt, Inc

Founded in 2007, Publicity Stunt, Inc is headquartered in Chicago, where we work with a variety of local and national clients. We specifically cater to the unique needs of aspiring and established fashion designers, boutique owners, musicians, authors, athletes and other non-traditional professionals. Our communications studio offers a variety of services, including publicity and marketing campaign development, “swag bag” fulfillment, media outreach, creation of sponsorship proposals and more. Additionally, our extensive network consists of photographers, graphic designers and more who we are able to contract to further support the needs of our clients. Combining public relations, marketing, social media and image management, Publicity Stunt, Inc approaches each project holistically to maximize results for our clients. We strive for perfection in helping our clients to develop relationships with members of the media, the general public and industry influencers. View all posts by Publicity Stunt, Inc

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