Recovering from a PR crisis: Lebron James’ brilliant move

Despite Lebron James‘ subpar acting skills, the concept for his latest Nike commercial is as brilliant as his athletic skills are exceptional. “What should I do?” a Nike “Just Do It” campaign commercial is likely a counter to the backlash James’ experienced after the former Cleveland Cavalier made his announcement to play for Miami.

In it, he reveals–through several scenarios–that, despite his basketball prowess, he’s not perfect. The commercial is ingenious and will likely score major points for James and Nike.

See it for yourself.

Do you think this commercial will help or hurt James’ public persona?

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