Recovering from a PR crisis: Lebron James’ brilliant move

Despite Lebron James‘ subpar acting skills, the concept for his latest Nike commercial is as brilliant as his athletic skills are exceptional. “What should I do?” a Nike “Just Do It” campaign commercial is likely a counter to the backlash James’ experienced after the former Cleveland Cavalier made his announcement to play for Miami.

In it, he reveals–through several scenarios–that, despite his basketball prowess, he’s not perfect. The commercial is ingenious and will likely score major points for James and Nike.

See it for yourself.

Do you think this commercial will help or hurt James’ public persona?


About Publicity Stunt, Inc

Founded in 2007, Publicity Stunt, Inc is headquartered in Chicago, where we work with a variety of local and national clients. We specifically cater to the unique needs of aspiring and established fashion designers, boutique owners, musicians, authors, athletes and other non-traditional professionals. Our communications studio offers a variety of services, including publicity and marketing campaign development, “swag bag” fulfillment, media outreach, creation of sponsorship proposals and more. Additionally, our extensive network consists of photographers, graphic designers and more who we are able to contract to further support the needs of our clients. Combining public relations, marketing, social media and image management, Publicity Stunt, Inc approaches each project holistically to maximize results for our clients. We strive for perfection in helping our clients to develop relationships with members of the media, the general public and industry influencers. View all posts by Publicity Stunt, Inc

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